| Title: | Finger Millet (Ragi) based Murukku |
| Value Proposition: | Finger millet (ragi) based murukku provides a traditional snack with enhanced nutritional benefits. Rich in calcium, fiber, and essential minerals, it caters to health conscious consumers seeking wholesome alternatives to regular fried snacks. The product combines the familiar taste and crunch of murukku with the health advantages of ragi, making it suitable for everyday consumption and for promoting millet based diets in modern lifestyles. Ragi murukku is prepared by blending finger millet flour with rice flour or other complementary flours, along with spices and seasonings. |
| Summary Application: | Ragi murukku is consumed as a ready to eat snack in households, retail stores, and cafes. It is suitable for tea time, travel, gifting, and festive occasions. The product is also used in institutional catering and can be marketed as a healthy snack option in retail and health focused segments. Its traditional appeal combined with enhanced nutrition makes it widely acceptable across age groups. |
| Advantages: | The snack is rich in calcium, fiber, and antioxidants, supporting bone health and digestion. It retains traditional flavor while offering a healthier profile than conventional fried snacks. It has a long shelf life, is easy to store and transport, and is convenient for consumption. Additionally, it promotes millet consumption and encourages healthier snacking habits among children and adults. |
| Commercialization Status: | Already Commercialised |
| Tech. Readiness Level: |