| Title: | Paushtik Atta |
| Value Proposition: | Paushtik atta offers enhanced health benefits compared to regular wheat flour by incorporating a blend of grains, pulses, and sometimes millets. It is designed to improve overall nutrition, providing higher protein, fiber, vitamins, and minerals. This product targets health conscious consumers seeking balanced diets in everyday foods like rotis. It combines traditional dietary practices with modern nutritional awareness, making it suitable for all age groups. |
| Summary Application: | This flour is widely used in households for making rotis, chapatis, parathas, and other traditional foods. It is also used in bakeries and food service industries for preparing nutritious products. It is suitable for diet specific meals, school feeding programs, and health focused markets. Additionally, it is promoted in wellness and fitness sectors as part of a balanced diet. |
| Advantages: | Paushtik atta provides improved nutrition with higher protein, fiber, and micronutrients compared to regular flour. It supports better digestion, sustained energy release, and overall health. The product is easy to use as a direct substitute for wheat flour. It has good shelf life and is cost effective. Additionally, it helps address nutritional deficiencies in daily diets without major changes in eating habits. |
| Commercialization Status: | Already Commercialised |
| Tech. Readiness Level: |