Plain Spiced RTS Beverage & Squash from Kokum

Plain and spiced RTS (ready-to-serve) beverages and squash from kokum provide a refreshing, value added product with strong consumer appeal due to their unique sweet sour taste and natural cooling properties. These products extend the usability of seasonal kokum and enhance its market value. They offer convenience, consistent quality, and health benefits, making them suitable for both domestic consumption and commercial production with good profitability potential.

These kokum based beverages are widely consumed as refreshing drinks in households, restaurants, and catering services. RTS drinks are directly consumable, while squash is diluted before serving. They are popular in summer and in regions where kokum is traditionally used. The products are also suitable for commercial beverage industries and small scale entrepreneurs aiming to develop regional specialty drinks.

The products have a relatively long shelf life due to sugar and pasteurization. They retain the natural flavor and color of kokum and can be customized with spices for added appeal. They are easy to prepare and store, making them convenient for consumers. Additionally, they help in utilizing seasonal fruits effectively and reducing post harvest losses.