| Title: | Ready mix Jamun |
| Value Proposition: | Ready mixes are convenient foods and find a good market. |
| Summary Application: | These ready mixes could find a ready market in the urban middle income working families. Of all the ready mixes type of convenience foods, gulab jamun mix the most popular, highest selling item. |
| Advantages: | Fast urbanization in India and better purchasing power of the middle income group combined with the value attached to convenience can be expected to create a large demand for instant mixes. Besides this, there seems to be a good export potential for these products, wherever Indians have settled. |
| Commercialization Status: | Already Commercialised |
| Tech. Readiness Level: |